The Nullarbor goes digital

New marketing tools to help explore the Nullarbor

Two new tools have been released today to assist visitors plan, book and explore one of  Australia’s iconic road journeys. 

The Nullarbor Plain is one of Australia’s last frontiers, stretching more than 1,100km across the border between South Australia and Western Australia and is the highlight of any road trip from Adelaide to Perth. 

A new interactive digital guide and tourism app have been developed and released by Regional Development Australia Whyalla and Eyre Peninsula in a cross border partnership with Australia’s Golden Outback, the South Australian Tourism Commission and the Outback Communities Authority.  

The digital guide and app will complement the highly successful printed Nullarbor map produced by the same partners and provide information on key journey highlights and visitor services along the route. 

 “It is vital that we are able to build long term partnerships between industry, local and state governments to cooperatively market Australia’s regional tourism offering.”  Said Mr. Dion Dorward, CEO of Regional Development Australia Whyalla and Eyre Peninsula. “All partners recognise the essential role the Nullarbor region plays in growing the economic benefit of tourism and the importance of taking a collaborative approach.” 

Both the Eyre Peninsula region in South Australia and Australia’s Golden Outback in Western Australia are very reliant on self-drive tourism.  These new marketing tools are aimed at using the iconic Nullarbor Plain to drive demand and dispersal from this important market.

 “The self-drive market including caravanners are very important for regional economies, growth nationally in this market is quite strong and it is important that we ensure we are doing all we can to maximise this growth for our regions, our communities and our businesses” said Jac Eerbeek, CEO of Australia’s Golden Outback “Well over 50% of consumers are now accessing information via tablets or mobile phones so it’s important that we now present this information in a format that we know they will use as they drive around.”

The new tools will be used as a cost effective method of marketing to both the domestic and international markets and will allow increased exposure at consumer and trade shows throughout the world. 

The interactive map can be viewed online at www.nullarbormap.com.au or downloaded via the Apple App store or Google Play store.


More Information 
Brad Riddle, Tourism Development Manager, Regional Development Australia Whyalla and Eyre Peninsula. PH (08) 86826588 0427824688 brad.riddle@rdawep.org.au


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Andrew Kennedy - Rview

Posted on 15/06/2015

Nice job, will spread the word. Cheers, Andrew Kennedy

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